Dental marketing is unique. You’re not trying to convince someone that they need your services. People already know they need to take care of their teeth. Your goal is to help them overcome the fear and stress or inconvenience associated with a trip to the dentist. So what can you do to attract more patients?
Here’s the clue: BE MORE HUMAN…
What does that mean?
Relating to prospective patients on a personal level is key to earning their trust and their business. You start by clearly communicating just how approachable, likeable and trustworthy you and your staff truly are. Show patients that you have feelings, emotions and needs just like anyone else. Being “more human,” or at least communicating in a more relatable way puts you on a level playing field with your patients and makes you more likable.
How do you do that?
Reach out to your audience where they are: on social media, and use relevant content that speaks to them, especially video – the most powerful tool available today. Video on social media produces 1,200% more shares than text and images combined. Using video is the most effective way to engage, inspire, educate, and even entertain your audience.
By becoming more relatable, you will create a positive experience that will be associated with going to the dentist. And this is a fundamental piece to attracting more patients.
About the Author
Founder of My Video Guru – a video production agency that creates personalized marketing and customer care videos for dental practices.