Dental marketing is unique. You’re not trying to convince someone that they need your services. People already know they need to take care of their teeth. Your goal is to help them overcome the fear and stress or inconvenience associated with a trip to the dentist. So what can you do to attract more patients?
Reach out and engage with your audience where they are.
Your current and future patients are on social media. Speak to them on a personal level so you can earn their trust and their business. Start by clearly communicating just how approachable, likeable and trustworthy you and your staff truly are. Show patients that you have feelings, emotions and needs just like anyone else.
Use personalized dental care videos.
Use relevant content that speaks to them, especially video – the most powerful tool available today. Video on social media produces 1,200% more shares than text and images combined. People retain 95% of information from a video, versus only 10% from text. Also, businesses that use video get 66% more qualified leads per year. Video is by far the most effective way to engage, inspire, educate, and convert viewers into patients.
If your practice is not using video it’s likely because you don’t know where to start, don’t have the skills or time to create quality video or you have limited personnel or budget. We get it.
About the Author
Founder of My Video Guru – a video production agency that creates personalized marketing and customer care videos for dental practices.